Tree App — A Social Media Marketing tool and Social Media App

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Tree App — A Social Media Marketing tool and Social Media App

Tree was born as a passion project exploring how social media could evolve beyond entertainment into a platform that actively nurtures creativity, collaboration, and self-promotion. The idea was to design a social network that merges the familiar usability of popular apps with the flexibility of a marketing tool — empowering users, creators, and small brands to grow audiences, share work, and connect meaningfully through one unified experience.

Year

2021

Client

Tree App

High-Fidelity Prototype

bit.ly/Tree-app

Outcome

Tree evolved into a proof-of-concept that demonstrated how social media management could feel playful instead of procedural. What began as a personal exploration of design turned into a human-centered reimagining of professional scheduling tools like Hootsuite and Sprout Social — transforming them into something more approachable, inspiring, and game-like.

Through iterative prototyping and usability testing, Tree validated the idea that creators want both insight and joy in how they manage content. Participants immediately grasped its familiar flow, describing it as a “lighter, friendlier” way to handle multiple platforms while still gaining clear analytics.

Rather than another utility dashboard, Tree positioned itself as a creative growth companion — one that merges scheduling, engagement tracking, and gamified interaction into a single, emotionally resonant experience. The project underscored how thoughtful UX can humanize productivity tools, bridging the gap between social networking and brand marketing in a way that feels natural, social, and rewarding.

Project

Most social and marketing platforms focus heavily on metrics, scheduling, and ad management — often at the expense of user experience, creativity, and genuine connection. Apps like Hootsuite and Sprout Social provide robust analytics but feel cold, corporate, and task-driven rather than engaging or fun.

Tree emerged as a passion project to humanize that experience — to create a friendlier, more gamified social marketing tool that merges the functional depth of those professional dashboards with the emotional familiarity of a social media app.

The challenge was to design a space where creators could manage, post, and grow across platforms while still feeling like they were part of a community — not a campaign. Tree set out to reimagine social publishing as play, combining analytics, engagement, and creativity into one approachable ecosystem that encourages growth without the grind.

Outcome