My goal for this project was to design a clean, intuitive mobile experience for the Client, Deidre Siobhan Firpo — one of New York City’s most celebrated and influential skin care professionals.
Project
If you’re in New York’s beauty or skincare scene and haven’t heard of Deidre, you’re missing one of the city’s most respected names. A true pioneer, Deidre has been shaping the skincare industry since the age of 17 — personally certifying over 100+ technicians and teaching skincare and makeup for over 22 years at brands like Sephora, Deciem, and Saks Fifth Avenue.
Planning & Approach
Deidre reached out to me after hearing about my work via word of mouth. Her vision was clear: she wanted to bring Siobhan SS, LLC into the digital space with a mobile app that could simplify booking, streamline consultations, and strengthen her direct connection with clients without using Social Media, as Siobhan favors a more discreet approach to marketing.
From our discovery sessions, I identified opportunities to:
Digitize her core booking and consultation process.
Simplify navigation for time-sensitive users.
Reflect the sophistication of her brand through refined visuals and minimal UI.
The result is a mobile app that feels effortless, authentic to her brand, and tailored to her clientele’s fast-paced New York lifestyle.